Moderator: Doug Newcomb, President and Cofounder, C3 Group
For decades, the only way to get music and other content into cars was via radio broadcasts and bringing in physical media such as tapes, CDs and portable music players. But cloud connectivity in cars has opened a brave new world of on-the-go entertainment and information. Whether it’s streaming music, live local search or other ways to make a car journey more enjoyable, personal and productive, we’re only at the beginning of how connectivity is changing time spent in cars. Join our panel of experts to find out what’s down the road in vehicle infotainment and how it will make seat time in cars quality time.
James Byun, Global Vice President, Auto
James Byun is Global Vice President of Auto for Gracenote responsible for delivering next-generation automotive infotainment systems to carmakers worldwide. Prior to joining Gracenote, James was VP and GM of the Automotive group at SiriusXM where he worked with top tier automakers to integrate advanced technologies including Telematics and connected vehicle services. James has an investment banking background having worked at Lehman Brothers in New York, specializing in M&A in the telecommunications and media industries. He received his B.A. from Brown University.
Ted Cardenas, Vice President of Marketing, Pioneer Electronics (USA) Inc.
As vice president of marketing for Pioneer’s Car Electronics Division, Ted Cardenas is responsible for overall brand strategy, sales initiatives, promotional activities and advertising. Ted began his more than 18-year career at Pioneer as a product specialist, providing training and support for car and home electronics dealers and in 1997 he was promoted to district sales manager, covering the Northwest Territory. In 2000 Ted moved to Pioneer’s headquarters in Long Beach, Calif. and became brand manager for the mobile business group’s marketing division. In 2007, he moved into a management role within Pioneer’s product planning department, working closely with Japanese engineers and design teams across all U.S. mobile electronic product lines. In February 2009, he became director of marketing to help promote the category through advertising, public relations and sales promotions. In early 2012 Ted was promoted from director to his current role as vice president of marketing. Since 2007, he has been an active member of the CEA Automotive Electronics Division Board.